History of LOIS started in the 50s, when two brothers from Valencia, Spain started a clothing business. In 1962, LOIS was born as a label of jeans, mainly focused on the working class. Soon, LOIS as a brand under The Saez Merino Group corporation, has became one of well recognized European brand.
Outside Spain, England adn France are two European countries in which LOIS is most preferred and recognized. In these two of heart fashion countries, Lois proved its quality as a European jeans compitable to all the American jeans.
Not only producing jeans, LOIS continued to expand its line products into many of fashion needs, developing more fits, styles, features dan choices to customer's needs.
We Did It
Lois Achieved several awards regarding as best brand in selling performance from Matahari Dept. Store, and Top Digital PR Awards 2018.